Our Story

In 2023, UAE witnessed the birth of a fragrance empire, À BIENTÔT, founded by Dr. Ahmed Reda, a pharmacist-perfumer, and Dr. Amro Barakat, a US-trained perfumer. Fueled by their passion for scent, the company aspires to thrive in the Gulf, Middle East, and the USA. À BIENTÔT promises to deliver exquisite fragrances, blending artistry and science, to captivate hearts globally. With a commitment to quality and innovation, they aim to redefine luxury perfumery, leaving an indelible mark on the industry. À BIENTÔT invites you on a journey of sensory delight, where each scent tells a story of elegance and sophistication.